Buick Collaborates with Reese Witherspoon’s Media Company to Celebrate Women Drivers

2023 Buick Enclave in front of house

Women drivers are being celebrated by a new partnership between Buick and Reese Witherspoon’s media company, Hello Sunshine. Highlighted by a new campaign, “Dream with Us,” Buick and Witherspoon are reimagining what the future holds for drivers.

Witherspoon voices the campaign, which debuted on Aug. 17, and it showcases the Buick Wildcat EV concept and a look at a typical day of driving. The Wildcat concept offers an autonomous driving experience and it even matches the driver’s ensemble with a quick exterior color change. A woodland environment takes over the interior and adjusts to the weather outside by automatically rolling up the windows in its parking spot.

“We are very excited to continue our work with Hello Sunshine, a company that shares our vision of empowering and celebrating women,” said Molly Peck, vice president, Buick and GMC Marketing. “With the largest percentage share of female buyers in the auto industry, we know that more and more women are making vehicle-buying decisions and we’re thinking creatively about how to offer experiences tailored to them.”

The campaign also highlights changes to Buick with the brand’s new logo, brand voice, and music.

See the innovative Buick lineup at Anthony Buick GMC in Gurnee, Illinois.

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